Snugwell Pet Bed: My original design and branding was chosen for the Snugwell Pet Bed Logo and Branding project. The typography with the yawning cat/dog "G" was hand illustrated to represent a happy loved pet finding contentment in a Snugwell bed. The custom hang tag is my design, and I will be excited to see it enter the market. The custom pattern on the right was created to be used in the custom protective packaging film for shipment purposes. The entire branding, color palette, photography style, and all around branding content strategies focused on appropriate product placement as an entry pet bed. My choices for color and pattern help to convey comfort and calm for the pet owner as they choose a product to complement their home decor, being trendy, yet having staying power in the home design arena. This brand has not yet officially launched yet, but should follow its sister product Birdsong, a more luxury target market product. On the Birdsong product, I designed and set up the Amazon EBCs for all of the products.
