For United Soybean Board: I art directed and was the main designer for the massive microsite design that was eventually expanded with a label impact tool to show the beneficial impact that including soybean oil in products would have on the actual label. This was also conveyed through white papers using custom infographics, custom e-blasts, and digital ads, all designed with connecting elements furthering the brand to expand the market. A utilization strategy guide was created to ensure the proper targets were engaged in the various market demographics.
